Commercial Product Framework
The framework is designed to improve business outcomes by combining strategy, customer satisfaction and commercial viability with the benefits of rapid test and learn
CPF process flow
CPF aims to increase your product’s likelihood of success. It is commercially focused, ensuring profitability is a top priority. It doesn't matter if a customer likes your product, it matters if they are prepared to pay for it.
CPF is primarily designed for digital products and services. For example, a SaaS offering or insurance that is bought and managed online.
The framework allows an organisation to move seamlessly from strategy to rapid iteration with small increments of value. It is an adaptive framework containing many tools that can be used stand-alone.
CPF is open to everyone. Click here if you would like to contribute.
CPF high level process
Framework guide
The guide for each stage describes the framework's workings in full detail. Each contains a canvas to help you structure your work.
Create a new product or paid feature
Structure and optimise your position in the market
Evaluate many inputs into strategy, prioritise and assign to teams
Structure your strategy and the results you expect
A minimum sized item of work that will be developed and tested
Copyright notice
CPF is covered by the Creative commons license - CC BY-NC-ND
Please reach out if you would like more information about using CPF
Interested?
Feel free to reach out for a conversation or use the button below to view a typical operating model transformation approach:
